about me
The Origins of My Copywriting & Editorial Career
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From the ripe age of 5, I knew that I liked making things. I can still picture my infant fingers pouring a fistful of glitter on a jewelry box caked in Elmer's glue. One day, bursting with a clumsy urge to create, I put pen to paper and discovered a blissful relationship with language. I thought this meant one thing: future novelist.
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I'd pour over my laptop at 14, frantic to write an epic novel. But passionately hated everything I produced. Only my book reports and sober essays engendered any pride. I realized that nonfiction was the canvas where my creative brushstrokes were most striking. Useless at conjuring fictional plots, but a whiz at translating reality into prose.
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I stumbled into and proceeded to thrive in a career as a marketing copywriter, finding clever ways to paint products and services using only language. Brand storytelling became an integral part of my profession, where I found ways to weave narratives into a business context. This might mean profiling a high-powered executive or explaining a complex process to a potential client in an artful, digestible and engaging way.
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My Marketing Career
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While writing is my first love, marketing and I have had a longstanding affair - I've often spoken about how marketing “exercises every part of my brain,” from the creative and design component, to the data and analytics required to track the performance of your campaigns.
While immersed in the corporate marketing environment of Forbes Books, I moved into new roles to support lead generation. I crafted marketing campaigns to win over the CEOs of multimillion-dollar companies (and did), designed landing pages, wrote email campaigns and much more.
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Upon returning home to Tucson, Arizona, I took on the role of chief marketing officer at a my family’s 40-year-old landscape contracting business. There, I used my knowledge and experience from Forbes and created a marketing department entirely from scratch, revamping their website, print collateral and social media presence.
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Shortly thereafter, I joined a female-owned boutique digital marketing agency in Scottsdale, where I amassed an invaluable knowledge of content marketing, SEO and client relationship management. This company embodied the rich, personable and distinctly female energy I'd been seeking in an employer for years. I continue to work with one of my clients from this agency, long since having parted ways with the company, because the client "did not want to lose me," a compliment I don't take lightly. Ready to find out why brands become Roya-dependent?
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